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Friday, September 27, 2019

An update from Brian Hazard of Color Theory

An update from Brian Hazard of Color Theory
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How I'm Promoting My Music This Month
A couple months ago I was up to 80K monthly listeners on Spotify, and countless musicians asked me how I did it.

This month, I finally posted my review of Virtuoso, the Spotify PR service responsible for a large percentage of that figure.

If you have any questions or thoughts about Virtuoso or Spotify PR in general, please share them as a comment on the post. I was anticipating a heated discussion!

I also finalized my review of Spotify Ad Studio. Have you tried it?

Make sure not to do what I just did —

I thought I'd try a split test, so I ran five different versions of my ad to see which performed the best.

Within a couple days, I received a half dozen angry comments on YouTube from listeners who heard the song incessantly.

For example:

"Every single time the line comes in "Are you a triskaidekaphobiac?" (which I had to look up because who the hell would know what that means???) I want to punch him straight in his big or little stupid face. Then stand over him and scream, "Stop advertising your crappy music on Spotify!!!" Seriously though! I had to listen to that stupid line not once, but THREE TIMES in a row with back to back advertisements of the same terrible song"

The moral of the story is, there's no way to cap frequency across multiple ads, so run one at a time! Also maybe avoid seven-syllable words.

The bulk of my month was devoted to building my Patreon support through a special offer.

I'm offering my new album on CD, shipped out two weeks before the release date, plus a lossless download of the 87 tracks I've released on Patreon so far, to anyone pledging $3 or more.

In an effort to double down on exclusivity, the offer is the only way to get the album on CD ever, and I'm deleting all content older than six months, much of it exclusive, from my page after the offer expires on Monday.

You can read my pitch, and even become a patron if you're so inclined, on my Patreon page.

Until next month, let's hustle. 🕺

Brian.
Referral Discounts:

Playlist Push — 7.5% off your first campaign with code KNNX437 here
Feature.fm — $10 off any service here
Songtrust — 20% off the $100 setup fee with code PASSIVE-ST here
Drooble Reviews — 30% off your first review here
Crowd Review — 10% off with code AK-PASSIVEPROMOTION here
Radio Airplay — 100 free plays here
Hypeddit — try it here, no discount (yet)
Copyright © 2019 Color Theory, All rights reserved.
Our mailing address is:
Color Theory
P.O. Box 241
Huntington BeachCA 92648

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